Business Logos: Know Them Better
Just look around and I'm sure you'll certainly find different logos. You may, in fact, identify most of them without much effort. Logos are scattered around us. They follow us wherever we go. They influence our decision of buying things, even when we don't want to obey them. Strange but true! Wondering, why we're surrounded with so many logos? What are their purposes and why do they matter? Well, being a business owner or a graphic designer, it's important to understand the actual role of a logo. Let's discuss… The prime aim of a logo is to get identified, not only itself, but the company it belongs to. Companies surpass each other, trends come and go, and even technologies evolve to be better and the best. However, a logo and its aim remain the same – identification of a person, product, service, or business. Logo design is not an art, it's a strategic tool If you're considering logo design as an art, you're mistaken. It is a st...