Dot Technologies

How do you identify a particular brand or a company? Probably your answer would be through its business logo. You are not the only one who gives this answer as most of the people identify a brand through its business logo.    The market for business logo design is flourishing and you are presented with a stream of choices in the form of design firms and brand identity professionals that can help you get the most ideal business signage. A business logo becomes a distinct trademark for your brand so you need to make sure that the chosen design not only communicates a traditional look but also warrants the attention of the people.   Below are some tips that would be helpful to you:  Evaluate Your Business Goals and Vision Branding plays a vital role for any business, especially the new ones. Please note your branding plan will work only if you have fully understood your business. Come up with your business goals and vision. Your business goals and vision ...

Being into the IT (information technology) industry, you must be well aware of the term 'quality assurance testing'. It's all about testing a product, be it a software or an app, that is meant for the end users. In its simplest form, it refers to 'fit for use'. Short for QA, quality assurance is a positive declaration, that is usually made in the end, once the product is designed and developed. It gives a sense of confidence, ensuring that the product developed fulfills all the requirements in terms of functionality, reliability, and durability. Quality assurance testing is solely focused on improving the overall performance of the product. It may look very simple by its definition, but the same isn't true when it comes to its implementation. Likewise a software development life cycle (SDLC), it has its own phases – namely (i) plan, (ii) do, (iii) check, and (iv) act .   No matter how big your organization is, which product you're working on, or h...

There are a lot of things that make a website a successful one. It includes the content, the design and online marketing. Most of the people design a website to create online presence, which is the key to gain more leads. Having a successful website is more than an asset to businesses both large and small. The design of a website can make a lot of difference to how people see a particular business and the user experience has an important role behind making a website successful. Before moving further, it is important to understand the term user experience, which also decides the fate of a website. It is defined as how the user feels when navigating through a website and how he/she responds, physically, emotionally and intellectually to the website. The way the user responds to a particular website is helpful in determining whether he/she would take the necessary action and accomplish the goal for which the website is designed. If the website is designed by keeping in view the user...