Build an Amicable Relationship Between Google and Seo
'Google' is an invincible kingdom and every small and large business wants to rule it. The process followed by these companies to reach the pinnacle of Google ranking is called as SEO. So, till the last breath of Google on this earth, SEO will remain unassailable. A suggestion to all those who search for SEO in the following manner is to channelize their time, money, and expertise on getting best out of SEO, instead of waiting for it to be 'DEAD'.
The importance of being on the top of the search engine result
A searcher who comes online to find an answer to their queries knock the door of the search engine and about 75% of the searchers initiate their online journey with searches on Google. The importance of being on the top of the search engine result lies in the fact that about 67% of all the clicks are shared by the first five results on Google and someone precisely quoted that “The best place to hide a dead body is page two of the Google.”
How to climb up the ladder of Google ranking
In today's highly competitive digital world, where every business just wants to reach the pinnacle of success and rank as high as possible on the Google ranking list, Darwin's 'Survival of the fittest' theory fits perfectly well. Search Engine Optimization (SEO) is one such weapon that allows the business to be visible on the top results when someone searches for the specified keyword.
Search Engine Optimization- Good vs Bad
Years ago, 'Link Building' was considered as an ideal tool to achieve a high rank on the Google search engine. So, the kernel strategy of most of the companies was to get as many inbound links as possible without focusing on their quality or relevance. Mathematics was simple- More the links, higher the chances to rank higher.
However, this process of building links was too far from being ideal as it resulted in the building of plethora of gibberish links that blocked the Google’s search results because of accommodation of myriad of spammy content.
Many users started complaining Google about their search quality being diminished. A loophole in Google's algorithm and various complaints forced Google to come up a brand new algorithm called as 'Penguin Algorithm' that aimed to take strong punitive action against sites with Spam links.
Did Penguin Algorithm solve the real problem?
The intention of Google's launch with Penguin Algorithm was crystal clear- rank relevant content on the top of the Google query result. This implies that excessive link building would have the opposite effect now.
As we all know, no one is perfect, nor is the Penguin Algorithm. With the Penguin Algorithm, another term emerged with a malice aim to 'negatively affect competitor’s search engine visibility by performing the same tactics that used to help rankings’. The term became a trend in no-time and was called as “Negative SEO”.
A searcher who comes online to find an answer to their queries knock the door of the search engine and about 75% of the searchers initiate their online journey with searches on Google. The importance of being on the top of the search engine result lies in the fact that about 67% of all the clicks are shared by the first five results on Google and someone precisely quoted that “The best place to hide a dead body is page two of the Google.”
How to climb up the ladder of Google ranking
In today's highly competitive digital world, where every business just wants to reach the pinnacle of success and rank as high as possible on the Google ranking list, Darwin's 'Survival of the fittest' theory fits perfectly well. Search Engine Optimization (SEO) is one such weapon that allows the business to be visible on the top results when someone searches for the specified keyword.
Search Engine Optimization- Good vs Bad
Years ago, 'Link Building' was considered as an ideal tool to achieve a high rank on the Google search engine. So, the kernel strategy of most of the companies was to get as many inbound links as possible without focusing on their quality or relevance. Mathematics was simple- More the links, higher the chances to rank higher.
However, this process of building links was too far from being ideal as it resulted in the building of plethora of gibberish links that blocked the Google’s search results because of accommodation of myriad of spammy content.
Many users started complaining Google about their search quality being diminished. A loophole in Google's algorithm and various complaints forced Google to come up a brand new algorithm called as 'Penguin Algorithm' that aimed to take strong punitive action against sites with Spam links.
Did Penguin Algorithm solve the real problem?
The intention of Google's launch with Penguin Algorithm was crystal clear- rank relevant content on the top of the Google query result. This implies that excessive link building would have the opposite effect now.
As we all know, no one is perfect, nor is the Penguin Algorithm. With the Penguin Algorithm, another term emerged with a malice aim to 'negatively affect competitor’s search engine visibility by performing the same tactics that used to help rankings’. The term became a trend in no-time and was called as “Negative SEO”.
Hence, with the update of the Google, now, SEO was being categorized into two forms. Both of these competed with each other to rank high on the Google search engine result- Positive SEO and Negative SEO.
In this blog, we made you acquainted with the importance and journey of SEO, how SEO was divided into two parts. Stay updated for the next blog of this SEO series, in which the types of SEO will be thoroughly discussed.
Getting the quality SEO services is the need of an hour and all your searches on Google with term 'SEO services India' comes to an end here. At Dot Technologies, with all our expertise, skills, and incessant efforts, we ensure that your website attains top rankings in various search engines like Google, Bing, Yahoo, etc.
In this blog, we made you acquainted with the importance and journey of SEO, how SEO was divided into two parts. Stay updated for the next blog of this SEO series, in which the types of SEO will be thoroughly discussed.
Getting the quality SEO services is the need of an hour and all your searches on Google with term 'SEO services India' comes to an end here. At Dot Technologies, with all our expertise, skills, and incessant efforts, we ensure that your website attains top rankings in various search engines like Google, Bing, Yahoo, etc.
Comments
Post a Comment