Artificial Intelligence Revolutionizing Internet Marketing

Being a marketing professional, nothing seems to be more important than staying in the swing of things regarding the latest technological developments. We are in an era where we have come a long way especially in terms of technology. It would be unfair not to mention Artificial Intelligence, as it has enormously impacted numerous aspects of our lives.
According to a study done by Tractica, "It is expected that AI would generate approximately $ 36.8 billion by 2025!"
Even though many old school marketing methods are continuously generating top of the line results, however, it is also essential to slightly turn the attention towards the future. AI is now being used in diverse areas that also includes internet marketing!
As Artificial Intelligence and internet marketing have now started to go hand in hand, AI is majorly contributing towards transforming the digital strategy for better.
http://www.dottechnologies.net/digital-marketing

  • Great User Experience
One of the most significant aspects of having a triumphant digital marketing strategy lies within the great user experience. Relevant content is more likely to hold the users and making them recurring customers. With AI's ability to collect the relevant data and optimal decision making, based on location, past behavior, and historical data, the user develops an impression that the "brand is specifically for them."
  • Personalized and Predictive Customer Behavior
AI not only collects the information across the internet but also assists in personalizing the user's needs through their profiles and online journey making easy to target the potential leads. Moreover, voice search technology is one of the significant aspects of Artificial Intelligence- Amazon's Echo, Apple's Siri, Microsoft's Cortana, and Google Home are doing a great job in personalizing user needs by making themselves an important part of day-to-day tasks!
  • Quick Response
The one thing that can surely ruin the whole customer experience is - late response. However, with the introduction of AI chatbots, the users get an impression of actual customer service and that too in real time.
As a marketer, AI should be embraced; otherwise, today's competition will pass you by! To be in race many Internet Marketing Companies In India and other AI startups are investing hundreds of millions every year; hence, it is easy to believe AI is a wave of future that will take the world.
DOT Technologies
S.C.O 331, 2nd Floor, Sector-9 Panchkula, Haryana (134109), INDIA
172-4003642

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